自己的舞台9

 打造蜀商品牌 《蜀商》 任重道远10

 先进广西 再取东盟18 Sichuan Businessmen in Guangxi

 鼓励与引导中的外商投资——解读新版《外商投资产业指导目录》20 New Catalogue for the Guidance of Foreign Investment Industries

 奥运赞助不是通往国际化惟一路径21 The Path to Internationalism  从货车轮胎买卖看中国经济22 Trade of Truck Tyre  城商行退出机制不应被抛之脑后23 Commercial Banks in China  东软何以成为东软?24 How Neusoft Becomes Itself?

 挑战大于机遇26 Challenge is More Important than Chance

 百年蜀商——重叠着历史画卷32 History of Commerce

 世界，靠什么了解蜀商？62 Recognizing Sichuan Buisnessman

 高耗能整治下的川企变局68 Changing Situation of Sichuan Enterprise  加工贸易新政能否促进产业转移71 New Policies of Processing Trade  一个关于“硅”的产业梦想73 A Dream of Silicon Industry

 波澜不惊 厚积薄发76 Yang Bangning and His Blueprint of Agricultural Material  巫敏：我们还有更高的追求80 Wu Min: We Have More Ideals

 从两只兔子到巴地草运动84 Ba Di Cao Campaign

 欲速则不达89 More Haste, Less Speed  五粮液品牌运营联盟创新思考90 Operation of Wuliangye’s Trade Mark

 企业识别 一个被低估了的管理手92 Recogniton of Enterprise

 “和谐家庭理财”计划97 Managing Your Money, Planning Your Family  你成长所以我快乐——造就银企双赢105 Winner in Both Sides

 慈善活动不是交易109 Charity is not an Exchange

 小心您的颈椎110 Caring Your Cervical Vertebra

 沉醉深蓝爱琴海110 Be Intoxicated with Aegean Sea  漂泊的蓬莱仙岛114 Wandering Peng Lai Island

 盛世典藏寻富贵,金银鎏錾知谁家——小窥唐朝金银收藏120 Dream of Tang Dynasty

 渔夫的管理学122 Fishman’s Management Science

 摩尔的陷阱124 Trap of Moore

 大家的先人都很能干126 Our Capable Ancestors